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Today’s educational system has been characterized by a lot of theoretical learning, therefore, impeding the use of the creative minds of students. The national theatre on the 14th of September, 2022 saw 34 schools both Basic and Junior High display a lot of colorful creative skills through drawing which projects our environment and the world at large.
Responsible, honest, and compassionate organizer of the annual event, Mr. Israel Nornyibey (CEO of SUSULI marketing agency) in his welcome address said
“BiC Kids Junior Art Master Challenge is an initiative of the world’s leading stationery product BiC which is aimed at promoting creative education in both basic and junior High Schools in Africa.
The competition which is under the theme “My environment, My World” is designed to educate Pupils in both Basic and Junior High Schools on the importance of building and maintaining a sustainable environment for a prosperous future.”
Speaking at the event is the Brand Manager at BiC West Africa and Central Africa, Mr. Joel Kouadio who said “their choice of theme for this year’s edition stems from BiC’s commitment to reuse, recycle, or compost 100% of its consumer plastic packaging by the year 2025. At BiC, we believe that education is the most powerful tool to drive societies forward, and the BiC Kids Junior Art Master is one of our key initiatives in Ghana to bring this notion to life,” he said.
The competition is composed of two categories: Junior Category, (children from grade 1 to 5) and Senior Category, (students from grade 6 to JHS 3.)
About 8,000 students from across the country participated in this year’s challenge after which 68 finalists represented their schools at the grand finale at the National Theater here in Accra – Ghana. Two students were announced as winners, Lydia Frimpong Sarpong in the junior category and Levi Ghene Dwomoh Piesie in the senior category.
Winners of the competition have received a brand-new laptop; a BiC Kids Junior Art Master plaque; a certificate of participation; and a wide range of BiC products. First and second runner-ups each received a tablet; a BiC Cristal plaque; a certificate of participation; and a wide range of BiC products. The 68 finalists each received a certificate of participation as well as a selection of BiC products.
In an interview with the DFSLive News team, Mr. Leonard Ehouabolet, Senior Marketing Manager, BiC West, and Central Africa said his outfit believed art played an important role in society, and for this reason, the brand had for the past 40 years been a leading advocate and supporter of the art industry, providing platforms for artists around the world, to creatively express their inspirations, through the creation of various art forms, including portraits, designs, and sculptures.
According to him, Africa was blessed with a lot of talent in the field of art but to make giant strides and become competitive on the global stage, there was the need for the continent to consciously create avenues that nurtured talent and add great value to artistic ability.
Mr. Ehouabolet noted that art played a significant role in the life and development of a child such as their communication, problem-solving, social, emotional, and fine motor skills as well as self-expression and creativity. And as such, their involvement in the BiC Junior Art Master Challenge would give them a much-needed boost in their development.
“Though art may seem like a fun engagement for many, it is significant in helping to expand the child’s ability to interact with the world around them and providing a new set of skills for self-expression and communication cannot be understated,” he further stated.